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ASEAN Is the Place to Do Business in 2026

With a stable operating environment, beneficial supply-chain adjustments, and opportunities arising from the Johor-Singapore Special Economic Zone, ASEAN remains an appealing region for business.
 
“This is a place to be, and the supply chain shifts are in favour of us. We are exporting a lot more to the US, selling to the rest of the world and also on our own, we have strong fundamentals – our population, our income growth – to support them,” said UOB head of research Suan Teck Kin.

He also stated that ASEAN will continue to benefit from the shifts in supply chain and trading with China. Additionally, the trade in Southeast Asia remains stable for exports and imports despite threats from US tariffs in 2025, further added that ASEAN continues to rank as a top destination for investment.

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January 29, 2026