Thai consumer confidence reached a six-month high in
November, rising for the third consecutive month to $53.2$, fueled primarily by
the government's economic stimulus policies, including a $44$ billion baht
consumer subsidy program, and support for domestic tourism. Consumers expressed
hope that these measures would lead to a short-term economic recovery. Despite
this optimism, consumers generally felt that the overall economic recovery was
slow and that the cost of living remained high. Furthermore, risks such as
severe flooding in the South, ongoing trade tensions, and political tensions
between Thailand and Cambodia continue to pose threats that could undermine
confidence in the near future. A joint business group projected that the recent
Southern flooding would trim economic growth both this year and next.
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December 30, 2025
