ASEAN SME NEWS

 
Latest ASEAN news

Brunei sees tourism boost from growing Chinese market

Brunei Darussalam's tourism sector continues to show promising signs of recovery, with 28,714 visitors from
China recorded as of August 2025 - making China the Sultanate's second-largest source market, accounting
for 15.5 per cent of total air arrivals.

Most Chinese visitors travelled to Brunei for holidays, business, or to visit friends and relatives, reflecting
renewed travel confidence and strengthened bilateral connectivity between both nations.

Permanent Secretary at the Ministry of Primary Resources and Tourism Hajah Tutiaty binti Haji Abdul Wahab
highlighted the growing importance of the Chinese market during her remarks as guest of honour at the
opening ceremony of the Hybrid Workshop on Chinese Language and Capacity Building for ASEAN Member
States' Tourism Professionals at Laksamana of College of Business on Thursday.

She noted that the recent visa waiver for Chinese nationals, implemented in March this year allowing stays of
up to 14 days, has further enhanced Brunei's accessibility and deepened bilateral ties, paving the way for
greater cultural and economic exchanges.

Source: Borneo Bulletin

Read the full article here


October 16, 2025