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APEC research: SMEs with robust ethics programs more trade-ready

Health-focused small and medium-sized enterprises (SMEs) in the Asia-Pacific Economic Cooperation (APEC) region with robust ethics and compliance programs are more competitive and trade-ready, according to new APEC research. 

Through in-depth interviews with 17 SMEs in health-related sectors across nine APEC economies, the research identified components of ethics maturity that stood out by yielding the greatest economic benefits to these firms. 

It showed that employee training at onboarding, conflict of interest policies, robust due diligence of business partners and unwavering compliance with local laws, regulations, and customs procedures are the most common components of ethics that provide the ability to unlock new markets, strengthen partnerships, and drive long-term growth. 

“SMEs view trust and reputation as fundamental to achieving economic success, built through a steadfast commitment to ethical standards,” the study, Deepening the Value of Business Ethics for APEC SMEs, said. 

These qualities contribute to several key advantages: improved access to business partners and tendering opportunities, decreased exposure to demands for illicit payments or unethical practices, and more efficient regulatory approvals with fewer administrative obstacles, it said. 

The study said health-related SMEs are motivated by the goal of becoming trusted and valued partners within resilient supply chains to adopt such programs.

It said building this resilience requires multinational corporations to lead the promotion of high ethical standards, while SMEs adopt these standards to position themselves as reliable distributors, suppliers, or service providers. 

“By conducting rigorous due diligence on business partners, SMEs contribute to the development of robust supply chains that are less vulnerable to disruptions caused by allegations of corruption,” it added. 

The research also found that industry codes of conduct, often developed and maintained by industry associations, serve as a vital tool for health-related SMEs to advance their ethics maturity. 

“These codes enable resource sharing, reduce costs, and accelerate the journey toward ethical maturity. By establishing clear standards, they help SMEs implement the necessary policies to secure business partnerships and gain access to local procurement opportunities,” it said. 

Derived from these findings, the research offers specific recommendations for those who work to advance business ethics and integrity, either within or in partnership.

“SMEs should implement the key components of ethical maturity that drive economic growth and unlock new opportunities,” it said. 

The research said MNCs should continue supporting SMEs in achieving ethics maturity by promoting high ethical standards and providing tailored guidance on implementing effective ethics programs. 

“By upholding these standards and requiring their business partners to adhere to them, MNCs and SMEs can together build more resilient supply chains and unlock greater business opportunities,” it said.

The research further said industry associations, on the other hand, should continue to prioritize the development and reinforcement of ethics codes, as these serve as valuable tools for building SME capacity and supporting their ability to adhere to ethical practices. 

“Strengthened ethics codes also help SMEs reach ethical maturity more efficiently and at a lower cost, leading to positive economic outcomes,” it added.

The additional research validates the findings from the previous research from the Business Ethics for APEC SMEs Initiative indicating that health-related SMEs with strong ethics maturity saw an expansion of crossborder trade opportunities, reduced staff turnover, higher employee wages, and an overall benefit to economic performance. 

PHILEXPORT News and Features
Published: October 3, 2025

PDS and Singapore’s Aliyah Rizq partner to pioneer cattle breeding in Brunei

PDS Abattoir has signed a Memorandum of Understanding (MoU) with Singapore’s Aliyah Rizq Holdings to pilot the sole commercial cattle breeding programme in Brunei, as part of a wider livestock breeding initiative that also includes sheep and buffalo.

The cattle breeding pilot will begin with a trial involving the import of ten parent stock as a proof of concept. This will evaluate breeding success rates, operational challenges, and the overall feasibility for commercial expansion, which would require substantial investment.

Implementing a local breeding programme marks another significant expansion PDS Abbatoir – which became a wholly government-owned company in 2021 – and has traditionally been focused on importing livestock for slaughter and meat processing.

During the COVID-19 pandemic, PDS expanded its value chain to include feedlotting – the process of importing young livestock to be raised and fattened to commercial size before slaughter. The new breeding programme takes this a step further, aiming to establish a complete livestock ecosystem within Brunei.

PDS General Manager Sabirin Othman explained on the sidelines of the MoU signing on September 1 that while Brunei has small-scale breeding of sheep and buffalo, there is currently no commercial-scale breeding of cattle.

He said partnering with Singapore’s Aliyah Rizq Holdings brings in a partner with proven breeding expertise and international experience. Established ten years ago, the company has since scaled to 60,000 livestock across seven countries through its cluster-based farming model.

Source: Borneo Bulletin

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Thailand’s Enserv to launch Brunei’s first sorghum cultivation and processing project

Thailand’s Enserv Holding will launch Brunei’s first sorghum cultivation and processing initiative by year’s end, leveraging the crop’s versatility for applications in food, health and renewable energy.

Through its local arm Enserv BN, the company signed a tenancy agreement with the Department of Agriculture and Agrifood (DOAA) on September 4. It will establish a sorghum nursery at the Bio Innovation Corridor in Rimba and cultivate the crop at the nearby Agricultural Development Area (KKP) in Tungku, spanning a total of three hectares and supported by processing facilities for flour and biomass.

The initial sandbox phase will test the commercial feasibility of Enserv’s EMF3 platform (Food, Fuel, Fundamentals), which positions sorghum – a grain originating from Africa – as a “super crop” with potential for a value chain spanning food to renewable fuels. If successful, the project will advance to commercial-scale production.

Enserv Chairman Tanachat Pochana explained that the sorghum grain, which is gluten-free and rich in micronutrients, will be processed into resistant starch flour to produce EMF Rice, a low-calorie carbohydrate alternative suitable for diabetics and those managing their weight.

The stalks can be converted into solid biofuels such as biocrude oil and biocoal, while the sweet sap, traditionally used for molasses, can be fermented into bioethanol with further applications in biobased energy storage. By-products from these processes, such as bran and distillers’ dried grains, can also be used for animal feed.

Source: Biz Brunei

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Brunei sees tourism boost from growing Chinese market

Brunei Darussalam's tourism sector continues to show promising signs of recovery, with 28,714 visitors from
China recorded as of August 2025 - making China the Sultanate's second-largest source market, accounting
for 15.5 per cent of total air arrivals.

Most Chinese visitors travelled to Brunei for holidays, business, or to visit friends and relatives, reflecting
renewed travel confidence and strengthened bilateral connectivity between both nations.

Permanent Secretary at the Ministry of Primary Resources and Tourism Hajah Tutiaty binti Haji Abdul Wahab
highlighted the growing importance of the Chinese market during her remarks as guest of honour at the
opening ceremony of the Hybrid Workshop on Chinese Language and Capacity Building for ASEAN Member
States' Tourism Professionals at Laksamana of College of Business on Thursday.

She noted that the recent visa waiver for Chinese nationals, implemented in March this year allowing stays of
up to 14 days, has further enhanced Brunei's accessibility and deepened bilateral ties, paving the way for
greater cultural and economic exchanges.

Source: Borneo Bulletin

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Brunei-China bilateral trade hits USD1.636B in seven months

China has remained Brunei's largest source of foreign investment for consecutive years and one of its top three
trading partners. In the first seven months of this year, bilateral trade between China and Brunei reached
USD1.636 billion, said Ambassador of China to Brunei Darussalam Xiao Jianguo. He said this in his welcoming
remark at a reception celebrating the 76th anniversary of the Founding of the People's Republic of China at a
hotel in Gadong on Thursday evening.

"Our flagship Belt and Road cooperation projects, such as Hengyi Industries Sdn Bhd as continue to operate at a
high standard while moving to the 2nd phase. The expansion of Muara Port is also progressing steadily. The two
countries have also announced visa exemption to each other, making people-to-people exchanges more
frequent and convenient," he said.

He also shared, "The launching ceremony of Smart and Green Classroom donated by Chinese Huawei was at
Pengiran Anak Puteri Hajah Masa Secondary School. In the classroom lit by solar power, I saw children
exploring the smart equipment with eyes full of curiosity and joy a reflection of their thirst for knowledge,
their dreams for the future, and their recognition of the China-Brunei friendship.

"We stand ready to work with Brunei to implement more livelihood projects and expand cooperation in the in
digital and green sectors, so that more seeds of friendship may take root in the hearts of our peoples, and more
tangible benefits can be achieved in the progress of economic diversification in Brunei. By joining hands
together, we can create an even brighter future for our bilateral relations."

Source: Borneo Bulletin

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Brunei, Malaysia agree to enhance ties in strategic areas

KUALA LUMPUR (Bernama) - Malaysia and Brunei have agreed to further strengthen bilateral cooperation in
various strategic areas during the 26th Malaysia-Brunei Annual Leaders' Consultation (ALC) held Wednesday.

Communications Minister Datuk Fahmi Fadzil said the areas of cooperation include trade, investment, energy,
maritime affairs, education, agriculture, and food security.

"Malaysia also welcomes Royal Brunei Airlines' move to increase flights to Sabah, as well as the opening of the
Sarawak Trade and Tourism Office (STATO) in Bandar Seri Begawan, which is expected to boost bilateral
relations.

Earlier, Prime Minister Datuk Seri Anwar Ibrahim and His Majesty held discussions as of part of the 26th Malaysia- Brunei Annual Leaders' Consultation at Seri Perdana, Putrajaya.

In 2024, Brunei was Malaysia's sixth largest trading partner in ASEAN, with total trade valued at MYR7.53 billion
(USD1.77 billion).

For the period January to June 2025, Malaysia-Brunei trade reached USD690 million (MYR3.02 billion),
comprising exports of USD500 million (MYR2.18 billion) and imports of USD190 million (MYR840 million).

Source: Borneo Bulletin

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Indonesia relaxes import rules on 10 key goods

Exporters can now explore more opportunities in the neighboring state of Indonesia as the Indonesian government has eased import restrictions on 10 categories of goods.

The Department of Trade and Industry-Export Marketing Bureau (DTI-EMB) in a recent advisory said Indonesia’s Trade Ministry Regulation No. 16 of 2025 deregulates import requirements for the following products:

•    Forestry products
•    Subsidized fertilizers
•    Fuel and energy materials
•    Plastic raw materials
•    Certain chemical substances
•    Pearls
•    Food trays
•    Footwear, especially athletic shoes
•    Bicycles
•    Food additives

The easing of import restrictions for these 10 categories of goods aims to improve Indonesia’s business environment by simplifying rules and creating more jobs, boost competitiveness and investment, and give stronger support to local products and domestic industries. 

This move is also intended to align with global trade dynamics, particularly in view of the US tariff imposition.

These items were selected for their strategic role in supporting domestic supply chains and industrial productivity.

The regulation seeks to relax imports for forestry products, including wood for industrial use and raw materials, to reduce pressure on domestic forests by providing legal and sustainable alternatives for industrial use.

The simplified import procedures for subsidized fertilizers are intended to support Indonesia’s food self-sufficiency program by cutting red tape in the fertilizer supply chain.

The category of “other fuels” is being deregulated to provide domestic industries with more competitive access to energy inputs.

Similarly, restrictions on certain chemical imports have been removed as Indonesia’s domestic chemical industry is now considered competitive enough to withstand foreign competition.

The decision to ease pearl imports used in jewelry and related industries supports local industries that use pearls as raw materials for manufacturing and export products.

The inclusion of food trays addresses current supply shortages needed for the government’s Free Nutritious Meal Program for schoolchildren.

The major deregulation of the 10 commodity groups was announced on June 30, 2025 and is scheduled to take effect by the end of August 2025. 

Despite the sweeping deregulation, textile and apparel imports, including garments and accessories, will remain tightly controlled to protect domestic manufacturers.

Indonesia has also recently announced the removal of import quotas on live cattle to strengthen domestic supply, specifically for beef and cattle. The policy aims to support local farms in improving both production volume and quality, DTI-EMB said. 

For 2025, Indonesia targets the importation of 250,000 cattle to meet domestic demand for both meat and dairy products.

PHILEXPORT News and Features
Published: August 22, 2025

Southeast Asia set to export surplus biofuels to Europe, Petronas executive says

Southeast Asia is set to benefit as a major exporter of surplus biofuels to Europe. Rising production capacity in the region will exceed local demand in the coming years. This creates new opportunities for ASEAN to position itself in the global renewable energy market.

Petronas noted that access to feedstocks and infrastructure are improving across the region. A biorefinery in Johor, Malaysia, built with Japanese and Italian partners, will add 650,000 tons annually.

Regional production of sustainable aviation fuel (SAF) could reach 4 million tons by 2030. Biofuel demand in Asia-Pacific is also forecast to grow rapidly, up to 250 million liters yearly. Europe’s green transition is opening strong demand for imports from ASEAN producers. Such projects will generate jobs, technology transfer, and cross-border collaborations. Overall, ASEAN is emerging as a competitive hub for renewable energy exports.

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US companies scale back investments in China, eye ASEAN and India as new manufacturing bases

ASEAN is emerging as a major beneficiary of shifting U.S. investment away from China. Rising trade tensions and tariffs have prompted many American companies to seek alternative production bases. ASEAN countries, with lower labor costs and improving infrastructure, are attractive new hubs. India and Mexico are also gaining attention, but ASEAN offers geographical proximity to China’s supply chains. The diversification trend strengthens ASEAN’s role in global manufacturing networks.

According to the U.S.-China Business Council, nearly 70% of U.S. firms face tariff impacts. About 88% report business challenges linked to political tensions between Washington and Beijing. As a result, only 48% of firms plan new investments in China in 2025, down from 80% last year. Some U.S. companies are also losing Chinese customers who prefer non-U.S. brands.

While China remains vital for its market size, ASEAN is increasingly viewed as a safer growth option.

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Thailand aims to meet this year's rice export target by focusing on strong markets, official says

Thailand faces a significant drop in rice exports—down 25% year-on-year to 4.3 million metric tons in the January–July 2025 period. The decline stems from heightened global competition, notably India's resumption of rice exports, reduced demand from major buyers like Indonesia and the Philippines, and a stronger baht, which has appreciated 5.8% against the U.S. dollar, dampening the export value, which fell 35.4% to 86.4 billion baht (US$2.67 billion). Despite these headwinds, the country remains committed to its 2025 export target of 7.5 million metric tons.

To bridge the gap, Thailand is zeroing in on high-demand markets—including China, the Middle East, Japan, and the United States—where performance has remained relatively strong. Notably, rice exports to the U.S. climbed 4.3% in the January–July period. Officials expect annual U.S. exports to approach 800,000 metric tons, nearly on par with 2024 despite existing tariffs. 

The strategy hinges on channeling efforts into markets showing resilience in demand. Commerce Ministry official Arada Fuangtong acknowledged the challenges ahead—summed up as the outlook being "dim"—yet emphasized that the government “will try our best” to meet the year-end target. 

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Thailand aims to meet this year's rice export target by focusing on strong markets, official says

Thailand faces a significant drop in rice exports—down 25% year-on-year to 4.3 million metric tons in the January–July 2025 period. The decline stems from heightened global competition, notably India's resumption of rice exports, reduced demand from major buyers like Indonesia and the Philippines, and a stronger baht, which has appreciated 5.8% against the U.S. dollar, dampening the export value, which fell 35.4% to 86.4 billion baht (US$2.67 billion). Despite these headwinds, the country remains committed to its 2025 export target of 7.5 million metric tons.

To bridge the gap, Thailand is zeroing in on high-demand markets—including China, the Middle East, Japan, and the United States—where performance has remained relatively strong. Notably, rice exports to the U.S. climbed 4.3% in the January–July period. Officials expect annual U.S. exports to approach 800,000 metric tons, nearly on par with 2024 despite existing tariffs. 

The strategy hinges on channeling efforts into markets showing resilience in demand. Commerce Ministry official Arada Fuangtong acknowledged the challenges ahead—summed up as the outlook being "dim"—yet emphasized that the government “will try our best” to meet the year-end target. 

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Thailand car production drops in July, local sales up

In July 2025, Thailand’s car production declined by 11.39% year-on-year, totaling 110,616 units—marking the first drop in three months after a rise of nearly 12% in June. The slump was primarily due to weakened export demand amid uncertainty over U.S. tariffs, resulting in a 13.27% fall in vehicle exports compared to July of the previous year.

Despite this production dip, domestic car sales continued to grow, marking the fourth consecutive month of year-on-year gains. Sales rose 5.84%, supported notably by a striking 35% increase in electric vehicle (EV) sales. However, pickup truck sales remained sluggish due to tighter lending conditions and a generally sluggish economic environment.

The Federation of Thai Industries expects that overall car sales for 2025 may still reach 600,000 units. Thailand continues to serve as Southeast Asia’s largest automotive production hub and remains a vital export base for leading global automakers such as Toyota and Honda 

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